Islamophobia Awareness Month (IAM) was co-founded by MEND (Muslim Engagement and Development) with other British organisations in 2012 to deconstruct and challenge the stereotypes about Islam and Muslims. Our campaign, held every November, aims to work with City students, staff, alumni. We also want to work with the local council, journalists, local media outlets, councillors, local MPs, mosques, Universities, schools, community organisations and others, to raise awareness of the threat of Islamophobia and encourage better reporting of incidents to the police. This year we are marking #10YearsOfIAM